PAst YeAR QuEstiON

 

QUESTION MARCH 2013

Part A

2.  Data is information converted into a meaningful and useful context. (False)

3. An organization's IT culture can directly affect its ability to compete in the global market.(True)

7. First thing that managers need to understand about IT success is that it is very easy to measure     . (True) 

Part B

1. What can IT enable an organization to accomplish?

     D.      All of the above.         

2. Organizational information cultures include:

      A.      Information-functional, sharing, inquiring and discovery cultures.

3.  Which of the following statement is true?

       D      IT enables business success and innovation.

QUESTION OCTOBER 2012

Part A

1. Information technology (IT) is a field concerned with the use of technology in managing and   process information.(True)

12. Support value activities refer to acquire raw materials and manufacture, deliver, market,sell, and provided after sales services.(False)

13. Information discovery culture encourages employee to search for information to better understanding the futures and align themselves with current trends and new directions.(False)

14. A business process is the analysis and redesign of workflow within and between enterprises.

(False)

Part B

1.  Management informations system (MIS) can be define as:

    B.  A general name for the business function and academic discipline covering the application   of people, technologies band procedures to solve business problems.

11. Which of the following statement s are the three main links in the supply chain?

    C. Distribution of products to customers and their downstream customers at all levels.

19. Appliction and technologies that are used to gather, provide access to, and analyze data and information to support decision making effort refer to:

    

    C. Business-to-Business (B2B)

Part C

1.

a) Explain four (4) organizational information cultures.

• Information-Functional Culture-Employees use information as a means of exercising influence or power over others. For example, a manager in sales refuses to share information with marketing. This causes marketing to need the sales manager's input each time a new sales strategy is developed.

• Information-Sharing Culture-Employees across departments trust each other to use information (especially about problem and failures) to improve performance.

• Informational -Inquiring Culture-Employees across departments search for information to better understand the future and align themselves with current trends and new directions.

• Information-Discovery Culture-Employees across departments are open to a new  insight about crisis and radical changes and seek ways to create competitive advantage.  

2.

a) Describe three (3) Porter Generic Strategies.Support your answer with answer.

    There three porter generic strategies which are cost leadership, differentiation,and focus strategic.Broad strategies reach a larger market segment, while focused strategies target a niche market with either cost leadership or differentation.

      Broad market and low cost: Walmart competes by offering a broad range of products at low prices. Its business strategy is to be the low-cost provider of goods for the cost-conscious consumer.

     Broad market and high cost: Neiman Marcus competes by offering a broad range of differentiated products at high prices.Its business strategy offers a variety of specialty and upscale products to affluent consumers.

     Narrow market and low cost: Payless competes by offering a specific product, shoes, at low prices. Its business strategy is to be the low -cost provider of shoes.Payless competes with Walmart, which also sells low-cost shoes, by offering a far bigger selection of sizes and styles.

     Narrow market and high cost: Tiffany& Co.competes by offering a differentiated product,jewelry, at the high prices.Its business strategy allows it to be a high-cost provider of premier designer jewelry to affluent consumers.

MARCH 2012

Part A

1.  The four common information sharing cultures include information-functional culture,information-sharing culture,information-inquiring culture, and information-discovery culture.(True)

2.  An entry barrier is typically used to influence the rivalry among existing competitors.(False)

3. Information technology (IT) is a relatively new functional area and job titles, roles,and responsibilities often differ dramatically from organization to organization.(True)

11. Instant messaging is a type of communications service that enables someone to create a kind of private chat room with another individual in order to communicate in the real-time over the Internet.(True)

Part B

1. What is a field concerned with the use of technology in managing and processing information?
   
    A.  Information technology

2. Which of the following represents the order of  priority for the three primary organization key resources?

    B.  People,information,information technology.

3. What refers to applications and technologies that are used to gather, provide access to, and analyze data and information to support decision-making efforts?
    
     C.  Business intelligence.

5. What is the acquisition and analysis of events and trends in the environment external to an organization?

      C. Environmental scanning.

6. All of the following are common tools used in indusry to analyze and develop competitive advantanges, EXCEPT:

     C. Competitive analysis model.

15. Which of the following is not one of the three main links in the supply chain?

      C. Distribution of products to customers and their ''downstream'' customers at all levels.

Part C
2
c)
Porter's five forces model is a one of common tools used in industry to analyze and develop competitive advantages.List and describe of five (5) forces in porter's five forces model.

1. Threat of substitute
2. Supplier power-bargaining power of suppliers
3. Threat of new entrants
4. Buyer power-bargaining power of channels end users
5. Rivalry among existing competitors.

threat of subtitute products or services

• Threat of substitute products or services-high when there ae many alternatives to a product or service and low when there are few alternatives from which to choose.
• Switching cost-costs that can make customers reluctant to switch to another product or service.

  supplier power

•   Two types of business-to-business (B2B) marketplaces:
• private exchange-a single buyer posts its needs and then opens the bidding to any supplier who would care to bid.
• Reverse auction-an auction format in which increasingly lower bids are solicited from organizations wiling to supply the desired product or service at an increasingly lower price.

threat of new entrants

•  Threat of new entrants-high when it is easy for new competitors to enter a market and low when there are signficant entry barriers to entering a market.
• Entry barrier-a product or service feature that customers have come to expect from organizations in a particular industry and must be offered by entering organization to compete and survive.

buyer power

• Buyer power-high when buyers have many choices of whom to buy from and low when their choices are few.
• One way to reduce buyer power is through loyalty programs.
• Loyalty program-rewards customers based on the amount of business they do with a particular organization.

rivalry among exising competitors

• Rivalry among existing competition is high when competition is fierce in a market and low when completition is more complacent.