Khamis, 5 Disember 2013

ChapTer 1 : Business Driven Technology

Information Technology's Role in Business
  •  Informational technology is everywhere in business.
Information Technology's Impact on Business Operations.
  • Business functions receiving the greatest benefits from information tecnhnology-customer service, finance, sales and marketing, IT operation, operation management, HR and security.    
  • Information Technology Goals.
       - Reduce cost, loyalty, generate growth, global expansion.
  • Common department in organization-accounting, human resources, management information system.
  • Organizations typically operate by functional areas or functional silos.
  • Functional areas are interdependent.

Information Technology Basics.
  •  Informational technology (IT)- a field concerned with the use of technology in managing and processing information.
  • Information technology is an important enabler of business success and innovation.
  • Management information systems (MIS)- a general name for the business function and academic discipline covering the application of people, technology, and procedure to solve business problems.
  • MIS is business function, similiar to Accounting, Finance and Human Resources.

 Data, Information, and Business Intelligence.
  • Data-raw facts that describe the characteristic of an event.
  • Informational-data converted into a meaningful and useful context.
  • Business intelligence-applications and technologies that are used to support decision-making efforts.
  • For example, if you building a system to track students:
 -Data might included height, name, and hair color.
 -Information might include student to professor ratio, number of students who pass the course. 
  • If you were building a system to track inventory:
           -Data might include chair manufacturer, chair color.
           -information might include number of chairs required for students in each class.
  • IT Resourse-people use, informational technology to work with, information.


 IT Cultures
  • Information-Functional Culture-Employees use information as a means of exercising influence or power over others. For example, a manager in sales refuses to share information with marketing. This causes marketing to need the sales manager's input each time a new sales strategy is developed.
  • Information-Sharing Culture-Employees across departments trust each other to use information (especially about problem and failures) to improve performance.
  • Informational -Inquiring Culture-Employees across departments search for information to better understand the future and align themselves with current trends and new directions.
  • Information-Discovery Culture-Employees across departments are open to a new  insight about crisis and radical changes and seek ways to create competitive advantage.            

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