The internet is a powerful channel that presents new opportunities for an organization to:
- Touch customer, enrich products and services with information, reduce cost
E-commerce - the buying and selling of goods and services over the internet.
E-business - the conducting of business on the internet including not only buying and selling but also serving customers and collaborating with business partners.
E-business models-approach to conducting electronic business on the internet.
Business- to- business (B2B)
Electronic marketplace- interactive business communities providing a central market where multiple buyers and sellers can engage in e-business activities.
Business-to- consumer (B2C)
E-shop- a version of a retail store where can shop at any hour of the day without leaving their home or office.
E-mall - consists of a number of e-shop, it serves as a gateway through which a visitor can acess other e-shops.
Business types
-Brick -and- motar business
-Pure-play business
-Click- and -motar business
Consumer-to- Business (C2B)
The demand for C2B e-business will increase over the next few years due to customer's desire for greater convenience and lower prices.E.g- Priceline.com.
Consumer-to consumer (C2C)
Online auctions
Electronic auction (e-auction)- sellers and buyers solicit consecutive bids from each other and prices are determined dynamically.
Forward auction- sellers use as a selling channel to many buyers and the highest bids wins.
Reserve auction-buyers use to purchase products or service, selecting the seller with the lowest bid.
C2C communities:
Communities of interest- people interact with each other on specific topics such as golfing.
Communities of relations- people come together to share certains life experiences such as cancer patients.
Communities of fantasy- people participate in imaginary environments such as playing one-on one with Michael Jordan.
E-business benefits
-highly accesible, decreased cost, increased customers loyalty.
E-business challenges
-protecting consumers, increasing liability, providing security.
There are numerous advantages and limitations in e-business revenues models
-license fee, advertising fees,transaction fees.
Web Mashups- a web sites or application that uses content from more than one resource to create a completely new service
- Application programming interface (API) - a set of routines, protocols, and tools for building software applications.
- Mashups editor - WSYIWYGs ( What You See Is What You Get) for mashups.
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