Chapter 6 -Valuing Organizational Information.

Organizational Information

• Employees must be able to obtain and analyze the many different levels, formats, and granularities of organization of organization informational to make decisions.
• Sucessfully collecting, compiling, sorting. and analyzing information can provide tremendous insight into how an organization is performing.

• Levels, formats, and granularities of organizational information.

• The value of transactional and analytical information.

• The value of timely information

1. Real-time-information-immediate, up-to- date information.
2. Real -time system-provides real-time information in response to query requests.

• The value of quality information

1. Business desicions are only as good as the quality of the information used to make the decisions.
2. Characteristics of high-quality information:-                                                                                                                                                                          -accuracy, completeness,consistency,uniqueness,timeless.

• The 4 primary sources of low quality information:

1. Online customers intentionally enter inaccurate information to protect their privacy.
2. Information from different systems have different entry standards and formats.
3. Call center operators enter abbreviated or errorenous information by accident or to save time.
4. Third party and external information contains inconsistencies, inaccuracies and errors.

• Potential business effects resulting from low quality information:-

         -Inability to accurately track customers.
         -Difficulty identifying valuable customers.
         -Marketing to nonexistent customers.

• High qualiy information can significantly improve the chances of making a good decision.
• Good decisions can directly impact an organization's bottom line.